free 10-minute guide

The Top 5 Reasons You're NOT Prospecting

And What You Can Do About Them

You already know prospecting is the lifeblood of your business—but knowing and doing are not the same thing. Most professionals don’t avoid prospecting because they’re lazy. They avoid it because of a few quiet obstacles that drain confidence before they ever reach out.

This short guide helps you name those obstacles and shows you what you can do about each one in just a few minutes a day.

Learn What’s Really Holding You Back.

In about ten minutes, this guide walks you through a simple countdown of the five most common reasons prospecting quietly stalls—and the practical Mindset Resets that can help you restart. It’s not theory, and it’s not another motivational speech. It’s a straightforward look at what’s really getting in your way and how to respond.

Inside, you will:

  • Discover the five most common reasons your prospecting keeps slipping to “tomorrow”

  • Identify which one is costing you the most right now

  • Learn a simple Mindset Reset for each reason

  • Walk away with one small, concrete step you can take this week

Whether you’re just getting started or you’ve hit a plateau, you’ll see yourself in at least one of these five reasons.

Who's Behind this Guide?

I’m Keith Luscher, creator of Prospect & Flourish™ and the Serve Your Prospects™ weekly feature on LinkedIn. For more than three decades I’ve worked in sales, marketing, and training—helping professionals in financial services, insurance, consulting, and other B2B fields build business without becoming someone they’re not.

Over the years I’ve seen the same pattern repeat: smart, capable people doing “random acts of prospecting” and riding the rollercoaster that comes with it. Originally created 20 years ago and now fully updated and expanded, Prospect & Flourish grew out of that experience—a way to replace pressure and gimmicks with a clear, sustainable rhythm of outreach that you can actually live with.

This guide is a small piece of that larger work. My aim is simple: help you see what’s really getting in your way, and give you a few practical shifts you can start using right away.

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